USFA Boost the Roost

different geographical locations throughout the United States including, Boston (MA), Dallas (TX), and Orange County (FL). In all locations, the product was approved, and in many cases preferred, by students. The taste tests showed that our product met both the quality and taste requirements of our project. Our team was now ready for the next phase… purchasing and distribution. TRANSFORMATIONAL PROCUREMENT While food quality and student satisfaction was a primary concern, the pilot project also tested the industry- standard purchasing model. Alongside the development of the products, research and discovery were focused on challenging and redefining school nutrition purchasing. TIME, DOLLARS, AND SENSE It’s no surprise that an undertaking of this size would

require an investment in time, money, and professional knowledge. All of which the Alliance leadership, board, and membership were prepared to confront through fundraising and strategic partnerships. Time: The project spanned three years, from March of 2021 to June of 2024 with a commitment to annually review the Alliance’s commitment to NAE and IGBSFP and as a leader in Transformational Procurement in the industry. Dollars: The project began as a self-funded initiative through existing grants from long- time USFA supporters. Mid- project the need for additional funding was recognized and a partner, with similar goals in the industry, was ready to back our cause. The Life Time Foundation joined the initiative as a strategic partner in 2022. Sense: We relied on several resources in this project to help bring their expertise to

the table. Although not an exhaustive list, below are the key players and their roles in the project: • USFA Leadership: Dr. Katie Wilson, SNS-Executive Director; Jill Kidd, MS, RD, SNS-Director of Procurement and Business Innovation Initiatives; Jeremy West, MS, SNS-Chief of Finance and Operations • USFA Board of Directors and Members: The initiative had the full support and investment of the USFA Board of Directors and Membership of 18 of the largest school districts throughout USA. • Members: The Alliance worked with three member districts (Baltimore, MD; Dallas, TX; and Orange County, FL) on product development standards and to conduct student testing.

BOOST THE ROOST | USFA INITIATIVE RECAP | PAGE 11